As far as i can tell, it's the name of the event. However, one of the challenges requires use of Brilliant Runestones. In that case, at the top of the runestones page, scroll through the icons to the end for the events icon and select the one you need. 😊
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According to my phone screen, brilliant runestune always have light-purple -ish color with a carving resembling of numerical 0ne.
As far as i can tell, it's the name of the event. However, one of the challenges requires use of Brilliant Runestones. In that case, at the top of the runestones page, scroll through the icons to the end for the events icon and select the one you need. 😊